I was attending a peer conference today, with CMOs, VPs of Marketing and fellow Marketing Services practioners. We discussed the state of marketing today and exchanged thoughts on the challenges we all are facing.
On the surface, it was surprising to me, how little the issues have changed over the last decade. The central issues were still a lack of resources and budget and the tensions between marketing and sales. But once we got beyond these issues, the real dicussions started. Is there any meat to Web2.0 tactics? Is role-based marketing something really new, or is it 1 to 1 marketing in new clothes? Which marketing automation tools are worthwhile and should we be investing in more PR?
The consensus? The jury is still out, but at least there’s comfort in knowing we’re all facing the same issues and can still come together to share ideas and experiences.
Tomorrow start the Forrester Research Marketing Forum.
