Comments on: When CRM works, it’s all about aligning Marketing, Sales and Service, in other words, the customer lifecycle. But is it about the customer? http://thecollaborativemarketer.com/2008/05/28/when-crm-works-it%e2%80%99s-all-about-aligning-marketing-sales-and-service-in-other-words-the-customer-lifecycle-but-is-it-about-the-customer/ A dialogue about Collaborative Marketing Mon, 26 Mar 2012 18:03:20 +0000 hourly 1 http://wordpress.com/ By: mercurygrove http://thecollaborativemarketer.com/2008/05/28/when-crm-works-it%e2%80%99s-all-about-aligning-marketing-sales-and-service-in-other-words-the-customer-lifecycle-but-is-it-about-the-customer/#comment-39 Wed, 28 May 2008 12:23:22 +0000 http://jkottcamp.wordpress.com/?p=26#comment-39 Great article – its true that not much has changed in the theory of customer management, but that the application of it has changed dramatically.

I think the opportunity for CRM vendors in the future is to gather, consolidate, and then provide context and value to the information that is available through websites and online communities.

Great post!

- Scott

]]>