Chipmaker, BrandChip Inc., announced that they have perfected a RFID chip that can be embedded in jewelry, watches or other personal items commonly worn by average people. This chip will contain opt in personal information regarding the wearer’s tastes, shopping habits and brand preferences. Participating retailers will be able to access the information whenever the wearer comes into the store and can then automatically generate a special offer via mobile phone.
This is the ultimate in one to one marketing. Don Rogers of Peppers and Rogers fame has been quoted as saying he’ll sign up as soon as he can and looks forward to getting some great offers from The Sharper Image. Google is figuring out how to offer a stripped down version for free and Microsoft is said to be studying it and should have a beta in market by 2015.
I applaud these efforts and look forward the next generation when they won’t even need the mobile connection. You will be able to get the offer straight from the chip.
Oh, and by the way, have a great today, April 1, 2009