About
I’m customer obsessed and I help businesses share my passion.
Most business leaders know the importance of customer experience in marketing, sales and customer service. But few companies understand the influence of customer experience on revenue, profitability and brand equity. Those brands that do, strive to become customer-centric and the best among them go to the extreme of being customer obsessed.
That’s where I come in. I’ve taken everything I’ve learned about brands, CRM, social and product marketing, combined it with equal doses of analytics, technology and marketing automation, then applied it to traditional media, digital experiences and social networks.
The outcome is an integrated approach, centered on the customer and infused with a new way of defining relationships; co-experience.
OUTCOMES:
• Building and supporting high performance marketing organizations from startups to Global 500
• Creating and executing Brand strategies to enhance customer awareness and perception
• Integrating metrics and analytics across traditional, digital and social channels
• Implementing CRM programs and technologies to increase retention and loyalty
• Fostering product innovation through customer advocacy and research
• Producing measurable and sustainable ROI from social media
• Leading companies to become customer-centric and customer obsessed.
CREDENTIALS:
• Chief Strategy & Marketing Officer, Tahzoo, a Customer Experience Management firm
• Chief Marketing Officer, Blab, a real-time social intelligence platform
• Chief Marketing Officer, Ascentium, leading national digital marketing and CRM company
• Senior Vice President, General Manager, MRM Worldwide, part of McCann Worldgroup/IPG
• Vice President Marketing, VMC, one of the fastest growing QA Test and IT outsourcers
• Director, Customer Relationship Marketing, Gateway Corp., a pioneering PC company
• Director, Interactive Marketing &CRM, T-Mobile USA
• General Manager, Western USA, Lufthansa German Airlines
