Comments for The Collaborative Marketer

Comment on The identification and validation of a trend enables real-time marketing by James Rivers

James Rivers — Thu, 29 Sep 2011 19:33:49 +0000

Great blog! Do you have any tips for aspiring writers? I\\\’m hoping to start my own website soon but I\\\’m a little lost on everything. Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I\\\’m totally confused .. Any tips friend? Thanks!

Comment on Digital Agencies are proving they’re ready to lead by Karri Ojanen

Karri Ojanen — Wed, 25 Nov 2009 19:34:23 +0000

Great post, John, I totally agree with your point about the difference in business models. I’ve written two posts myself to add to the same conversation, and I think you might find them interesting. Please have a look at them here, I’d be happy to hear your thoughts:
Recipe for Success: Keep Up Your Connection to the Ground Level: http://is.gd/53wm3
Who Needs to Lead Advertising: http://is.gd/4TD6d

Comment on Razorfish and Crispin Porter & Bugusky Layoffs, When Strong Reputations are no long enough by Former

Former — Sat, 28 Feb 2009 00:51:08 +0000

I happen to know 3 people that were cut from Ascentium, and I’m sure they were all fat.

Comment on Razorfish and Crispin Porter & Bugusky Layoffs, When Strong Reputations are no long enough by Anonymous

Anonymous — Sun, 22 Feb 2009 12:00:56 +0000

“The deep answer is I don’t know yet, but it will make me take a look in the mirror and make sure I’m doing everything at my company so that we don’t suffer the same fate.”

Unfortunately you must not be at the same Ascentium that I do. Ascentium has laid off over 50 people in the last five months. What’s worse is that people at Ascentium do unethical things to force people to quit as well as lay people off – or “right sizing” as it’s called. I’d look in the mirror and worry about your job every day just like I do. Trust those that are trustworthy, but lately we have proven that we are not.

And no, I won’t post my personal data – I fear that if I do, I’ll be next in line to be right sized, or laid off.

Comment on High ROI Marketing Strategies for a Down Economy by High ROI Marketing Strategies for a Down Economy « The … : PlanetTalk.net - Learn the truth , no more lies

Fri, 06 Feb 2009 08:15:49 +0000

[...] Read more: High ROI Marketing Strategies for a Down Economy « The … [...]

Comment on What is Agency2.0? by Peter Kim

Peter Kim — Fri, 25 Jul 2008 21:32:44 +0000

Hi John- thanks for the mention! Although I’ve recently moved on from Forrester, I’d be happy to connect anytime and discuss. Maybe we can move these concepts forward, together.

Comment on Social Media: Why does brand insist on joining the conversation? by Alphonse Hà

Alphonse Hà — Wed, 09 Jul 2008 15:26:49 +0000

I agree with you completely. Even as an advertising fanatic I believe that joining the social media (which is actually free most of the time) is the smartest communication tool to read your market.

However, my question is how do you build this conversation? Joining it is a no brainer but businesses need to know how to do it and that is where the difficulty lies.

Do you get all your employees to engage in this conversation on Facebook for instance? Highly unlikely, we would most like have a few people performing that task but how much time do they spend on Facebook? What are the boundaries in this conversation? Public Relations aside, if we speak about joining the conversation in social media for a promotional, brand awareness, advertising, marketing purpose, then how many people in the company should be conversating? How much time should they spend? What topics should they conversate about?

It is clear that a social media is social, therefore the conversation must be, in a way, social. If it is not, the members of that community will be unreceptive. I understand the fear of my employer. Does she pay me to speak about NBA? Of course not but what if that can net us a client or candidate (in terms of recruiting). That is very difficult to benchmark.

My question is, how do you control that conversation from the organization’s perspective – the conversation must be social to be effective otherwise it will not be received as an open conversation but as “another marketing ploy”.

Comment on Ascentium named Partner of the Year by Microsoft. Why does that matter to a marketing services company? by Brian Emery

Brian Emery — Fri, 27 Jun 2008 17:20:42 +0000

Great post, John. I find myself more and more trying to get my head around what it means from a holistic perspective, vs. wearing a hat from each silo. This is helpful.

Brian

Comment on When CRM works, it’s all about aligning Marketing, Sales and Service, in other words, the customer lifecycle. But is it about the customer? by mercurygrove

mercurygrove — Wed, 28 May 2008 12:23:22 +0000

Great article – its true that not much has changed in the theory of customer management, but that the application of it has changed dramatically.

I think the opportunity for CRM vendors in the future is to gather, consolidate, and then provide context and value to the information that is available through websites and online communities.

Great post!

- Scott

Comment on CMOs Do They Get Respect? by Nocat

Nocat — Thu, 22 May 2008 11:49:33 +0000

I agree some more on this line a podcast over at Marketo about the top challenges faced by today's CMOs and the specific actions CMOs can take to build their power and respect in the organization. With world-class marketer Susanne Lyons,with 25 years experience including Chief Marketing Officer posts at Visa and Charles Schwab. It has some good ideas one can use.