high-roi-tips1Last night I had the opportunity to moderate a great panel discussion on the topic of High ROI Marketing Strategies for a down Economy, held in conjunction with the Seattle Direct Marketing Association, SDMA. monthly dinner meeting. The panel consisted of Andrea Schwarzenbach from Alaska Airlines, Andy Cotton,Yahoo, Jamie Lomas, AdReady, Brian Ratzliff, WhatCounts and Michael Williams, Williams-Helde.
The was a great turnout of about 85 marketing professionals from all over the Puget Sound and the discussion was both lively and thought provoking. The overriding messages were; don’t be afraid of the economy, now is the time to try something new and pay more attenpation to your customers.
I had asked each panelist to come up with 1 tip that they could pass on to the attendees and we put all the ideas together in a short deck. Take a look, download it or pass it on to a friend. We all got a lot out of the evening and I hope you will as well.